Adidas Originals l Amchi Mumbai Mural

We believe Mumbai is evolving — from the warm, familiar “Amchi Mumbai” to a bold, expressive “Macho Mumbai”, pulsing with bantai rap culture, streetwear energy, and western pop influence. 🎤💥 Our challenge was to translate this cultural shift into a mural that didn’t just decorate space but brought it to life. Commissioned by @adidasoriginals, this artwork channels the raw energy of the streets into layered colors, urban textures, and iconic expressions that resonate with the youth of the city. 💬 The response? The visitors were buzzing with excitement. Smiles, selfies, and shoutouts — they said the mural lit up the store and captured the spirit of the city they love. A fun, energetic, and soul-filled project we're proud to have created!